1.1 The First-Use Experience
1.1.1 Don’t make the user go through time consuming tours or tips to get acquainted with the product. Just let users try it out and provide the information they need within the context of their tasks
1.1.2 Ensure that your user can complete a core task in their first visit
1.1.3 Make sure your users see how your product makes their lives easier.
1.1.4 Ensure that your first use experience supports your brand
1.1.5 Don’'t ask for information you don’'t need
1.2 Simplified Navigation & Interface Overhead
1.2.1 They expect product designers to know which actions are needed in each context and to make the functions appear at just the right time.
1.2.2 application chrome
any UI elements that gives information about or helps users operate the actual content
1.2.3 Tips for simplifying your product’s navigation
- Think about how best to structure the information in your application
- Provide a homepage that acts as a navigation hub for your product.
- Use the top/global navigation to access key “iews”of information across categories
- Consider adding “Create New” “Search” “help” and “Settings”
- to the global nav, so that users have quick access in any context Use the left navigation to identify groups or “olders”of information that help users organize their work.
1.3 Gamification(游戏化）& Emotional Reinforcement
1.3.1 Enterprise companies are beginning to realize that people want to have fun with their teams.
1.3.2 Tips for adding gamification to your product:
- Think about the behaviors you want people to do in the product and identify subtle but satisfying responses to those behaviors
- animations, illustrations or messages to help users confirm they completed their task
- Don’t be condescending or waste user’s time with excessive animations. Always A/B test to ensure you’re making the right impact on target user behaviors.
- At the end of tasks, think about what the user must do next. Place that next task in their path to keep them moving
- Match the impact of the reward with the difficulty of the task
1.4 Exceptional Mobile Experiences
1.4.1 Tips for developing a great mobile app:
- Don’ feel the need to duplicate full product functionality in the mobile app. Focus only on your core tasks
- Ensure visual patterns, iconography, animation, etc. are consistent between the mobile app and your web experience
- Don’ feel the need to launch features on both mobile and web in parallel. Test a feature on one platform and then apply learnings to the other.