问题描述
我们有一个可在Google Play商店和Apple AppStore中使用的移动应用程序，我们希望实现一个引荐计划，以吸引更多用户安装和使用我们的应用程序.
We have a mobile app that's available in both Google Play Store and Apple AppStore, we want to implement a referral program to get more users to install and use our App.
这是用户故事:
- 每个新用户(例如John)都会获得一个唯一的引荐链接，他/她可以在其中共享到FB/TW/Email或SMS.
- 当John朋友单击链接时，他们将被定向到其设备上相应的AppStore.
- John的朋友安装该应用程序并打开该应用程序后，我们的服务器将收到通知，我们将知道推荐来自John，因此John将得到相应的奖励.
我们评估了许多移动应用安装跟踪工具，其中大多数工具最适合在发布商/移动广告中使用.
We have evaluated a number of Mobile App Install Tracking Tools, most of the tools are the best use in the Publisher/ Mobile Advertisement.
赞赏任何评论，建议
欢呼詹姆斯
推荐答案
我们正在应用中执行类似类型的引荐系统，该系统为引荐来源网址(实际上是与应用共享链接的人)提供了一定数量的奖励积分新用户(一个收到链接的用户)成功安装了该应用.
We are doing a similar type of referral system in our app which provides certain amount of Reward Points to the referrer (one who actually shared the link to app) on successful install of the app by new user (one who received the link).
我将尝试使用您的方案来说明我们的实现:因此，根据您的用户故事:
I will try to explain our implementation using your scenario:So according to your user story:
-
每个新用户(例如John)都会获得一个唯一的引荐链接，他/她可以使用FB/TW/Email或SMS将其分享给他的朋友.
Every new user (E.g John) is given a unique referral link, which he/she can share it to his friends using FB/TW/Email or SMS.
当约翰的朋友单击链接时，他首先被重定向到Servlet，该Servlet最终根据他的平台(Android/iPhone)将他重定向到相应的AppStore，以下载该应用.
When John's friend clicks on the link, he is re-directed first to a Servlet which eventually redirects him to respective AppStore based on his platform (Android/iPhone) to download the app.
请注意，我们可以找到使用Servlet单击链接的用户的IP地址，用户代理和设备型号.
Note that we can find out the IP address, user agent and device model of the user who clicked the link using a Servlet.
我们已经知道引用链接属于John，因此servlet将John的朋友的IP地址，用户代理和/或设备模型映射到John在数据库中的条目.
We already know that the referral link belongs to John and hence the servlet maps the IP address,user agent and/or device model of John's friend to John's entry in database.
当约翰的朋友安装该应用程序并打开该应用程序时，该应用程序会将IP地址，用户代理和/或设备型号发送到服务器.
The moment John's friend installs the app, and opens the app, the application sends the IP address, user agent and/or device model to the server.
服务器会针对所有用户检查条目以查找引荐来源网址，如果找到了引荐来源网址(在我们的案例中为John)，John将得到相应奖励.
The server checks the entry against all the user to find the referrer and if it finds him, in our case John, John gets rewarded accordingly..
就这样.我们在上个月本身就实现了这一点，并且确实增加了下载量.让我知道是否有帮助.
Thats it. We implemented this in the last month itself and it does increased our downloads.Let me know if that's helpful.
这篇关于如何在适用于Android和iPhone的移动应用程序中实施推荐计划的文章就介绍到这了，希望我们推荐的答案对大家有所帮助，也希望大家多多支持！