如何捕获访客是否来自谷歌AdWords的点击

问题描述

当用户在我的网站上注册时，我希望能够存储他们是否通过AdWords广告系列访问我的网站。

我知道google会使用javascript来跟踪基于用户计算机上创建的cookie的转换。有没有一种方法可以检查这个cookie，以便我可以将源代码存储在用户帐户中？

解决方案

- 您可以从Cookie中读取这些数据。

配置跟踪：

1. 在AdWords帐户中关联您的AdWords帐户和GA
   帐户：




2. ，转到我的
   帐户>帐户首选项，请点击
   跟踪
   旁边的修改链接，然后选择显示
   目标网址自动标记的框。
   点击保存更改; 然后从您的AdWords帐户中点击
   

3. ，点击分析标签并选择
   分析设置>配置文件
   设置>编辑配置文件信息;
   选中应用成本数据，然后点击
   保存更改

告诉它是否工作？ GA存储数据的地方是什么？

获取最初的__utm.gif请求并查看Referer。附加到该网址的是一个新参数 gclid 。这是关键字特定的参数（对您的帐户唯一）。它是这个参数区分你的访客作为源自AdWord（即，谷歌（cpc））从谷歌（有机）这里是我刚刚抓住和匿名（搅乱数字/字母）：

引荐来源：？ gclid = CKr61p31yKACFZlg4wodjj3gbA

您会在同一个跟踪像素请求中的其他两个位置看到相同的字符串：

（i）作为当前页面的页面请求的GIF请求参数 utmp 的值，最重要的是; （ii）作为GIF请求参数 utmcc 的值 - cookies的容器。 包含adwords数据的特定cookie是 __ utmz ，它实际上是所有引荐数据的容器。这是一个匿名示例，我只是随意抓取了一些（即，我刚刚在Google中使用由显而易见的Adwords组成的查询进行搜索，然后单击搜索结果中的付费链接之一，然后只需拉动请求头）：

When a user signs up on my site I want to be able to store whether or not they came to my site via an Adwords campaign.

I know google uses javascript to track conversions based on a cookie that is created on the users machine. Is there a way I can check this cookie so I can store the source against the user account?

解决方案

You're correct--you can read this data from the cookies.

To configure the tracking:

1. connect your adwords and GAaccounts:

2. in your AdWords account, go to MyAccount > Account Preferences, clickthe "edit" link next to Trackingthen select the box that says"Destination URL Auto-tagging".Click "Save Changes";

3. still from your AdWords account,click the Analytics tab and chooseAnalytics Settings > ProfileSettings > Edit Profile Information;check "Apply Cost Data", then clickSave Changes

So how can you tell if it's working? And where does GA store the data?

Grab an initial __utm.gif request and look at the Referer. Appended to the URL is a new parameter "gclid." This is the keyword-specific parameter (unique to your account). It's this parameter that distinguishes your visitors as AdWord-originating (i.e., "google(cpc)") from "google(organic)" Here's one i just grabbed and anonymized (scrambled the numbers/letters):

Referer: http://www.adomainname.com/?gclid=CKr61p31yKACFZlg4wodjj3gbA

You'll see this identical string in two other places in the same tracking pixel request:

(i) as the value for the GIF Request Parameter "utmp" which is the page request for the current page, and, most importantly;

(ii) as the value for the GIF Requests Parameter "utmcc"--the container for the cookies. The specific cookie that holds the adwords data is __utmz, which is actually the container for all referral data. Here's an anonymized example i just grabbed more or less at random (i.e., i just did search in Google using a query comprised of obvious Adwords and then clicked one of the paid links in my search results, then just pulled the Request Header):

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