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问题描述

请解释(举例)网站 A/B 测试的含义.

Please explain (with examples) what is meant by A/B testing of a website.

推荐答案

在网站的上下文中,这意味着网站/网络应用程序的某些用户获得稍微修改的版本,而您验证与基线控制"版本相比,每次修改如何影响可用性/用户的行为.

In the context of a web site it means that some users of the site/webapp get slightly modified version(s) and you verify how each modification affects the usability/user's behavior compared to baseline "control" version.

与 A/B 测试一样,这是一种统计技术,您需要足够大的样本来正确评估变化的影响.

As always with A/B testing, which is a statistical technique, you need a large enough sample to properly assess impact of change.

这是由亚马逊和谷歌共同完成的知名网络公司.

This was done by both Amazon and Google among well known web companies.

一篇关于网络 A/B 测试的非常好的文章(从营销角度)是:http://www.clickz.com/3349901

A VERY good article (with marketing angle) on web A/B testing is : http://www.clickz.com/3349901

为了完整起见,以下是维基百科的完整 A/B 测试定义:

In the interest of completeness, here's the full A/B testing definition from Wikipedia:

A/B 测试或桶测试是一种营销测试方法基线对照样品与多种单变量测试样品以提高响应率.经典的直邮策略,这个方法最近被采用在互动空间内进行测试横幅广告、电子邮件和着陆页.

可以看到显着的改进通过测试元素,如复制文本、布局、图像和颜色.然而,并非所有元素都会产生同样的改进,并通过查看不同测试的结果,它可以识别这些元素始终倾向于产生最大的改进.

Significant improvements can be seen through testing elements like copy text, layouts, images and colors. However, not all elements produce the same improvements, and by looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest improvements.

采用这种 A/B 测试方法的雇主将分发一个的多个样本测试,包括控制,以查看哪个单一变量最多有效增加反应率或其他期望的结果.这测试,为了有效,必须覆盖足够多的受众有合理的机会检测到有意义的差异在控制和其他战术之间

Employers of this A/B testing method will distribute multiple samples of a test, including the control, to see which single variable is most effective in increasing a response rate or other desired outcome. The test, in order to be effective, must reach an audience of a sufficient size that there is a reasonable chance of detecting a meaningful difference between the control and other tactics

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05-28 06:52
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