我使用localStorage创建了以下数据层。
我们希望通过这种方式来避免额外的开发成本。
<script>
dataLayer = [{
'transactionId': localStorage.getItem("t_transactionID"),
'transactionAffiliation': localStorage.getItem("t_storename"),
'transactionTotal': localStorage.getItem("t_total"),
'transactionTax': localStorage.getItem("t_tax"),
'transactionShipping': localStorage.getItem("t_shipping"),
'transactionProducts': [{
'sku': localStorage.getItem("i_transactionID"),
'name': localStorage.getItem("i_productname"),
'category': localStorage.getItem("i_category"),
'price': localStorage.getItem("i_unitprice"),
'quantity': localStorage.getItem("i_quantity")
}]
}];
</script>
我确信数据层会正确填充,因为当我使用tagassistent时会看到:
Parsed Data Layer
transactionId localStorage.getItem("t_transactionID")
transactionAffiliation localStorage.getItem("t_storename")
transactionTotal localStorage.getItem("t_total")
transactionTax localStorage.getItem("t_tax")
transactionShipping localStorage.getItem("t_shipping")
transactionProducts [{sku:localStorage.getItem("i_transactionID"),name:localStorage.getItem("i_productname"),category:localStorage.getItem("i_category"),price:localStorage.getItem("i_unitprice"),quantity:localStorage.getItem("i_quantity")}]
dataLayer
[
{
"transactionId": "107411435054374890",
"transactionAffiliation": "SYNTRA Limburg",
"transactionTotal": "195",
"transactionTax": "33.842975206611555",
"transactionShipping": "0",
"transactionProducts": [
{
"sku": "107411435054374890",
"name": "Summer School: Verkopen is fun (basis)",
"category": "Marketing en sales",
"price": "195",
"quantity": "1"
}
]
}
当我查看Google Analytics(分析)调试扩展程序时,看到的变量都是未定义的?
Initializing Google Analytics.
analytics_debug.js:9 Loading resource for plugin: ecommerce
analytics_debug.js:9 Loading script: "http://www.google-analytics.com/plugins/ua/ecommerce.js"
analytics_debug.js:9 Running command: ga("create", "", {name: "gtm1435054433247", allowLinker: false})
analytics_debug.js:9 Creating new tracker: gtm1435054433247
analytics_debug.js:9 Running command: ga("gtm1435054433247.set", ">m", "GTM-N3HVZR")
analytics_debug.js:9 Running command: ga("gtm1435054433247.set", "hitCallback", [function])
analytics_debug.js:9 Running command: ga("gtm1435054433247.require", "displayfeatures", undefined, {cookieName: "_dc_gtm_"})
analytics_debug.js:9 Set called on unknown field: "dcLoaded".
analytics_debug.js:9 Plugin "displayfeatures" intialized on tracker "gtm1435054433247".
analytics_debug.js:9 Running command: ga("gtm1435054433247.send", "pageview")
analytics_debug.js:9
Sent beacon:
v=1&_v=j37d&a=1857107051&t=pageview&_s=1&dl=http%3A%2F%2Fwww.syntra-limburg.be%2Finschrijving%2Fsuccess%2F10398%2F1435054431.79&ul=n…id=&cid=1222114262.1433509428&tid=-1>m=GTM-N3HVZR&z=138757632
analytics_debug.js:9 <unknown> (>m)
analytics_debug.js:9 _j1 (&jid)
analytics_debug.js:9 adSenseId (&a) 1857107051
analytics_debug.js:9 apiVersion (&v) 1
analytics_debug.js:9 clientId (&cid) 1222114262.1433509428
analytics_debug.js:9 encoding (&de) UTF-8
analytics_debug.js:9 flashVersion (&fl) 18.0 r0
analytics_debug.js:9 hitType (&t) pageview
analytics_debug.js:9 javaEnabled (&je) 1
analytics_debug.js:9 language (&ul) nl
analytics_debug.js:9 location (&dl) http://www.syntra-limburg.be/inschrijving/success/10398/1435054431.79
analytics_debug.js:9 screenColors (&sd) 24-bit
analytics_debug.js:9 screenResolution (&sr) 1920x1080
analytics_debug.js:9 title (&dt) Inschrijven | SYNTRA Limburg | Uw opleiding, onze zaak
analytics_debug.js:9 trackingId (&tid)
analytics_debug.js:9 viewportSize (&vp) 1252x927
analytics_debug.js:9 Running command: ga("create", "", {name: "gtm1435054433249"})
analytics_debug.js:9 Running command: ga("gtm1435054433249.set", ">m", "GTM-N3HVZR")
analytics_debug.js:9 Running command: ga("gtm1435054433249.set", "hitCallback", [function])
analytics_debug.js:9 Running command: ga("gtm1435054433249.require", "ecommerce", "//www.google-analytics.com/plugins/ua/ecommerce.js")
analytics_debug.js:9 Waiting on require of "ecommerce" to be fulfilled.
analytics_debug.js:9 Executing Google Analytics commands.
analytics_debug.js:9 Registered new plugin: ga(provide, "ecommerce", Function)
analytics_debug.js:9 Running command: ga("gtm1435054433249.require", "ecommerce", "//www.google-analytics.com/plugins/ua/ecommerce.js")
analytics_debug.js:9 Plugin "ecommerce" intialized on tracker "gtm1435054433249".
analytics_debug.js:9 Running command: **ga("gtm1435054433249.ecommerce:addTransaction", {id: undefined, affiliation: undefined, revenue: undefined, shipping: undefined, tax: undefined})
analytics_debug.js:9 Running command:** ga("gtm1435054433249.ecommerce:send")
到底是怎么回事?
数据层和常规Google Analytics(分析)标签会在“ 1个网页浏览”上触发。在2. DOM Ready上,我触发Analytics(分析)电子商务跟踪标记(来自tagmanager的交易标记)。
https://www.youtube.com/watch?v=ZKjlIhFJMCU
我将以上视频用作设置标签和触发器的指南。我不是基于事件触发,而是基于url(如果包含成功一词)。
有人可以帮我吗?我认为这与首先触发代码有关,但这似乎是正确的,所以很奇怪。
我从上面删除了UA和tagmanager代码。
最佳答案
我通过推送到我的数据层而不是仅仅定义它来修复它。
<script>
dataLayer.push({
'transactionId' : localStorage.getItem("t_transactionID"),
'transactionAffiliation' : localStorage.getItem("t_storename"),
'transactionTotal' : localStorage.getItem("t_total"),
'transactionTax' : localStorage.getItem("t_tax"),
'transactionShipping' : localStorage.getItem("t_shipping"),
'transactionProducts' : [{
'sku' : localStorage.getItem("i_transactionID"),
'name' : localStorage.getItem("i_productname"),
'category' : localStorage.getItem("i_category"),
'price' : localStorage.getItem("i_unitprice"),
'quantity' : localStorage.getItem("i_quantity")
}],
'event' : 'doneWithDataLayerPush'
});
</script>
推送数据层后,我添加了事件doneWithDataLayerPush,该事件用于触发GA交易代码。这样,只有在数据层准备就绪时,它才会被触发。