There are enterprises look microblogging as an internal communicationplatform, the audience is corporate employees, listen to people who are alsoemployees. Daily content is, "where to eat after work," "What happened to thelosers," what has happened in the unit ". Are customers interested in thecontent? I believe that this kind of enterprise microblogging not worthmentioning.
Of course, some companies do real microblogging marketing, inorder to safe guard the interests of these enterprises in order to avoidadvertising suspect, I will not mention their names. In fact, the followingexperiences and strategies is actually comprehend from these enterprisemicroblogging marketing.
1, Make it clear what to do with microblogging inthe end.
Rampant in the mining machinery industry, "cottage", "plagiarism" todo microblogging is no exception. A lot of open microblogging actually followthe strategy, with all the psychological, to see the leading open microblogging,see the peers are playing microblogging, they would quickly get one, but how todo it after the opening of that fact, no planning, no program!
Want to makeit clear to do the micro-Bo is doing with this enterprise microblogging is onlynecessary to do so. To put it bluntly, to do the micro-Bo is nothing more thanpropaganda enterprise, enhance corporate image, of course, if lucky, but alsobecause of microblogging orders.
2, It must be officially certified by themicro-blogging site, at the same time corporate microblogging accounts alsoproper record-keeping.
Not open already, open several at once, which is a lotof business practices. Attend to the management after the opening, in fact,better not open. After the opening, as far as possible through the officialcertification of the microblogging site, thereby allowing your identityofficially up.
There is, corporate microblogging accounts to properlyrecord-keeping, absolutely can not fall to the employee custody. Very simple, ifthe employees leave your business how to do?
3 Determine which is theaudience of enterprise microblogging, and then decide what people should belistened in microblogging.
Audience to determine the dissemination of thecontents of your microblogging efforts is also an important indicator to measurethe microblogging value. Any audience, and microblogging content that you sendno one can accept, you do zero work. Any time, the audience naturally aspossible, especially in the target audience.
Your goal is to let yourpotential customers to become your audience!
To do this, you must decide youlisten to what people, because these people released microblogging will continueto show your micro-blog on the home page, the impact of your audience. From thisperspective, the enterprise microblogging best not to listen to employees,because you can not control what they said on the microblogging.
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